Creative Ops & Direction Video Production

Effie Awards. Category Retail. Shortlist

To promote Vprok.ru, we tapped into pop nostalgia – taking the hit “Boys, Boys, Boys” by Sabrina and rewriting it into a catchy jingle for TV and digital. The adapted lyrics highlighted all the key benefits of the service – from fresh produce and pet food to bulk orders and 200kg delivery capacity – making the message both sticky and memorable. The campaign was supported by a playful 3D video, extending the jingle’s energy into dynamic visuals for digital platforms. Alongside TV, radio, outdoor, and in-store media, the work created consistent recognition and positioned Vprok.ru as the go-to grocery delivery platform.