Creative Production Video Production Social Media

To promote countryside grocery delivery, we created a 6 track ‘90s-inspired music album with matching video clips – all filmed on an authentic VHS camera for that true retro feel. Each song was performed by Irina Groza, bringing a playful, nostalgic tone to the campaign. Impressively, all 6 videos were shot in a single day. The project also caught the attention of a major summer music festival, which invited our “Improvising Group” to perform (though the set ultimately didn’t happen). The campaign gained significant media coverage, generating over one million PR impressions. Results: 3M video views, 40K album plays, 72 media publications, and an invitation to perform at a national music festival.