Creative production Concept Development Video Production

ADCR - Bronze

To promote a youth-focused bank card, we launched a fictional “innovation”: a belt with an NFC chip for contactless payments. Alongside the promo video and visual identity, we built a fake preorder website – which attracted thousands of would-be buyers and even “collapsed” the call center. The campaign went viral, generating over 3 million views and turning a playful stunt into a major brand moment.