Creative Ops & Direction
For the holiday season, Surf Coffee launched a New Year campaign with a festive limited-edition collection designed to bring warmth and surprise to guests. The collection included CBD cola, non-alcoholic mulled wine, cookies, chocolate, bath bombs, postcards, stickers, interior décor items — all united by a celebratory visual identity. We also refreshed the design of Surf Coffee cups to create a cohesive brand experience across products and touchpoints.
Festive packaging and visual identity for the New Year product line, spanning food, beverages, and seasonal lifestyle items. Each product was designed to deliver a sense of holiday cheer while staying consistent with Surf Coffee’s brand aesthetic.
A coffee-lover activation built around Surf Coffee’s drip bags, reimagined as reusable mini-handbags. Guests could keep and reuse the bags for anything, emphasizing our focus on sustainable, multifunctional packaging. Hidden inside thousands of bags were just five «Golden Drips» — an unannounced promotion inspired by Charlie and the Chocolate Factory. Winners received a year’s supply of Surf Coffee drips, turning a simple purchase into a playful holiday surprise.
We designed a series of postcards and placed mailboxes across our coffee shops, allowing guests to send greetings to their loved ones anywhere in the country
