Influencer & Celebrity Management

This project brought together the visionary film director Emir Kusturica and the celebrity music band The Hatters in collaboration with Tochka Bank to celebrate entrepreneurship through art and music. The centerpiece was a bold, high-energy music video directed by Kusturica, capturing the struggles and creativity of entrepreneurial journeys. From the video, we produced three TV commercials, extending the campaign’s reach across media. The campaign amplified Tochka Bank’s positioning as an innovative partner for entrepreneurs, fusing Kusturica’s cinematic storytelling with The Hatters’ eclectic style to resonate with ambitious, creative individuals. 5M+ views on YouTube and 120+ media publications.