Creative Ops Talent Partnership Campaign Production

ADCR, Online/Viral video nomination - Bronze

Partnered with world-renowned calligrapher Pokras Lampas on a special design created exclusively for Alfa-Bank’s limited-edition card (5,000 units). Alfa-Bank – a leading private bank in Russia – serves over 36 million retail clients and nearly 2 million business customers across more than 700 branches. The artist’s design, originally painted for this collaboration, is currently exhibited at the Opera Gallery in Dubai. All 5,000 cards were preordered and released within a week, while the campaign video gained over 800K views across social platforms (VK – local Facebook).