Creative Ops­ Production ­Branding ­AR integration

Partnered with ARTLife, the largest contemporary art festival, to create a limited-edition series of coffee cups featuring works by emerging visual artists. Each cup came with a QR code that unlocked a custom AR storyline, blending cultural relevance with tech-forward storytelling. The collection sold out immediately and had to be reprinted twice to meet demand, while the campaign generated over 50K organic impressions on social media and elevated Surf Coffee’s brand perception through innovation and creative collaboration.