Creative Ops

Following the success of the previous year’s jingle-led campaign, we brought the concept back with a twist — introducing a multitasking courier hero who embodies the service’s speed, reliability, and sense of humor. The rebooted campaign combined pop nostalgia, playful storytelling, and a bold 3D visual world to reinforce Vprok.ru’s positioning as the go-to grocery delivery platform for large, convenient, and on-time orders. Results: boosted brand awareness and increased order volume by 72%.