Creative Producer & Creative Ops Manager

Sonya TERT

About

I’m Sonya, a Creative Producer based in San Francisco who’s spent 10+ years figuring out how to turn ambitious creative ideas into reality without the chaos. I’ve guided teams through everything from last-minute campaign pivots to complex video productions, always with one goal: making sure great creative work actually gets made—and that everyone survives the process. I’m the person who builds the bridge between «wouldn’t it be cool if...» and «here’s exactly how we’ll do it.»

Experience

PepsiCo

AliExpress

Visa

Surf Coffee

Bacardi

Awards

3 x Effie Awards

2 x ADC Awards

1 x Red Apple

Selected Projects

Branding
Social Media
CPG

Surf Coffee – Private Label Development

AR
Art Collaboration
Social Media
Integrated Campaign

ARTLife x Surf Coffee

Branding
CPG
Integrated Campaign

Surf Coffee – New Year Campaign

Branding
CPG
Product Development

routine12 – Brand Development

Video
Branded Content
Viral

Alfa Bank – Paybelt (April Fools’ Campaign)

Integrated Campaign
Video
Collaboration

Alfa-Bank x Pokras Lampas – Card Design Project